You know those ads that stream before watching a video on YouTube? In an effort to build greater awareness, Carrick Brain Center implemented this strategy because it's actually a cost-effective solution to build brand awareness and create strong leads because they don't pay for the ads if the viewer skips it. So we tried to just come out and say to skip, yet draw-in those viewers who have a connection with concussions.
We also created a "blooper" version as a side project to give a different feel as a bonus video for their YouTube channel.
CLIENT: Carrick Brain Center
EXECUTIVE PRODUCER: Ryan Kaminski
ART DIRECTION: Ryan Kaminski
DIRECTOR/PRODUCER: Nathan S Henderson
DP: Wheeler Sparks